Layne Loves started in February 2018 as a way to show support for independent bands and other people and organizations in the music scene. Based in St. Charles, Missouri, the project has reached bands and supporters all around the world through networks and connections.

In December 2018, the Layne Loves Playlist Hour began to air on Krave Rock, an internet radio station based in Dallas, Texas. From there, the Playlist Hour moved to a podcast platform for several months. In August 2019, a 24/7 fully licensed internet radio station was created. While the Layne Loves project occasionally helps with sponsoring live shows and other events, Layne Loves Radio has become the primary focus.